ABSTRACT
a winning ecommerce strategy
Created by a Navy SEAL, the TRX Suspension Trainer and accompanying training philosophy are the real deal. The company earned immediate respect amongst professional trainers and athletes but had struggled with direct-to-consumer sales.
We completely revamped TRX’s digital business with a full-funnel social advertising strategy, all-new photo and video content, and a redesigned, mobile-optimized ecommerce site—a combination that opened significant new revenue streams to grow the business.
STRATEGY
Lifting brand image
We developed all-new content for social advertising, the redesigned website, and other marketing collateral that specifically addressed some major consumer barriers.
Product photography was captured in macro detail, demonstrating high-quality materials and simplicity. New flat-lays clearly communicated for the first time exactly what’s included with purchase. We also captured supplemental action photography for the website, training app, and social content.
Brand Content
We created new video assets for web, broadcast, and social, introducing newcomers to not only the TRX Suspension Training system but also the all-new training app.
solution
educate & convert
Web Design
We developed in-depth and content-rich educational pages that detail the benefits of the TRX training philosophy—an education that’s essential for a vast majority of users as data indicated that 75% of visitors to TRXTraining.com were there for the first time.
RESULTS
record-breaking revenue
Only eight weeks after launch, we were already able to far surpass sales goals and past benchmarks. We continue to consistently drive a double-digit return on ad spend (ROAS) for TRX, transforming their business in a short amount of time.
CREDITS
AGENCY: HYFN
Executive Creative Director: Scott Mallone
Chief Technical Officer: Scott Burton
EVP, Client Partnerships: Peter Poulioupolous
Group Creative Director: Nick Boes
Photographer: Geoff Roseborough
Design & Motion: Geoff Roseborough
Senior Copywriter: Jonathan Miller
Front End Dev: Shaun Collins
Senior Producer: Kim Howe