I’m a product designer specializing in design systems,  information architecture, and content, with a background in brand strategy.

Work Experience
Superformula | 2021–present

Lead product designer

Cross-functional design lead for design system, product design, and content strategy.
Broadvoice | 2021

Creative director

Design and content lead for brand marketing channels and product design.
Reprise Digital | 2020–2021

Senior content designer

Lead content designer for Kia North America, responsible for web content strategy and writing.
The Woo | 2019–2020

Associate creative director

Directed copy and design for multi-channel global advertising campaigns and digital products.
HYFN | 2015–2018

Senior copywriter & strategist

Copy supervisor for digital products and advertising. Brand and business development strategist.
Fuse Interactive | 2012–2015

Senior copywriter & strategist

Lead copywriter and strategist for global omni-channel ad campaigns. UX designer for digital products.
Wunderman, team detroit | 2010–2012


Writer of digital advertising campaigns and emerging media experiences for Ford & Lincoln.
The Ohio State University | BSBA | 2010

Student, mostly

Bachelor’s in marketing with a specialty in marketing strategy. Minor in music technology.
Key accomplishments

Co-creator and lead designer for the MGM Resorts enterprise cross-platform digital design system, Vega.

UX designer and content strategist for the consolidation and redesign of Kawasaki global web properties.

Lead brand strategist for the national rebranding of Sky Zone Indoor Trampoline Parks.

Writer & digital creative director of a global campaign for Lenovo ThinkShield enterprise IT security starring Olivia Munn.

Writer/strategist for the global launch campaign of the supercharged Kawasaki Ninja H2/R hyperbike.

Credited sound designer, composer, and mix engineer for national and global advertisements.


“I've been in awe of his design thinking skills, whether applied to content strategy, design systems, or guest experiences on the web or in-app, and Jonathan successfully balances user needs with business goals into world-class design solutions.”

“An extremely rare talent who combines ground-breaking creative ideas and executive-level strategy to create award-winning work.”

“A creative powerhouse.”

“A unique creative who immediately becomes indispensable to the functioning of the team.”

“Simply put, I couldn’t have asked for a better mentor and manager than Jonathan. His passion is both evident and invaluable.”

“Radiates positivity and brings a sense of camaraderie to the workplace. His infectious enthusiasm creates a fun and uplifting culture.”